I’m at Facebook headquarters in Palo Alto, where the social network is having a special press event to talk about the current social gaming landscape. We expect there to be some important announcements this evening — the event is being led by CEO Mark Zuckerberg, and there are myriad game developers in attendance. My live notes and a video stream are below. Watch live streaming video from facebookinnovations at livestream.com Facebook’s Dan Rose has taken the stage. Talking today about changes to FB platform, user experience around games. CEO Mark Zuckerberg has taken the stage. Today, talking about two themes: quality and apps/games. Every day almost 300 million people come to FB.com. Hundreds of millions of people love games on Facebook. Hundreds of millions hate them. Let’s talk about quality. We have a team called the Site Integrity/Graph Integrity team. Try to make it so that each experience people have on the site is a positive one. In last two months, ‘friend spam’ — friend requests that aren’t accepted — are down 40% One of biggest drivers of negative experiences has been games. But poll Facebook users, and games are in the top five. There have been at least four large companies building games. On the other hand, games are one of the biggest complaints we get. Often right up there on list of top five people wish weren’t there. How do we manage that? When we turn weight of game stories in News Feed up — we get complaints. Turn it down, get complaints. We want to build and enable anything that hundreds of millions of people want to use. Solutions are pretty simple: if someone is playing a game, and they want context about that game… then don’t limit stories about that game. On the other hand, if you’ve never played a certain game, then you probably don’t want to see context from a lot of friends who are playing that game. Talking about how if you play a game, it should be easy to access. If you stop playing it, it should fade out of your experience. Jared Morgenstern, PM for Facebook’s games team, has taken the stage. We now have a dedicated gaming team. Talking about how much he likes games. Zelda, Nintendo Power… video game colleges. Top 10 games on FB have more than 12 million active users each CrunchBase InformationFacebookInformation provided by CrunchBase 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8Authors: Jason Kincaid