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Jeudi, 23 Septembre 2010 20:40

Mini Woos Trendy Urban Hipsters With E-Scooter

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Mini, for whatever reason, is rolling into the Paris Motor Show with an electric scooter it says “meets the needs of the young urban generation” because “it’s spontaneous, flexible and CO2-free.”

British model Agyness Deyn yanked the sheets off three versions of the E-Scooter Concept in London on Wednesday night, and she sounded

more excited than she looks in the pic.

“Living a city life,” she said, “it is important to get around quickly. I was thrilled to hear Mini is developing an environmentally friendly scooter, their reputation for cool design is well-known. I can’t wait to try driving one!”

Mini didn’t offer any specs beyond saying the E-Scooter is powered by an electric motor and recharged from a wall socket. Instead of a key, the scooters start with a smartphone app. Sillier still, GPS software will alert you to other E-Scooter riders in the area and flash your headlights when you pass them.

There are three “interpretations” of the design by Adrian van Hooydonk, senior VP of design for BMW Group. One is a two-seater done up in the same colors (matte charcoal and yellow) as the Mini-E electric prototype. The second is a single-seater Mini calls “almost purist in design.” The third draws on British ’60s pop culture, particularly “the distinctive graphics of the Mod era.”

The E-Scooter pays homage to the classic Italian scooters of yore, but somehow we doubt trendy urban hipsters will be trading in their vintage Vespas and old-school mopeds.

Btw, Smart is working on one, too.

Photos: Mini. More after the jump.

One scooter, three versions.The two-seater is on the left, the “Mod” is in the middle and the “purist” single-seater is on the right. Only London gets to see the Mod; the other two will be shown at the Paris auto show.

The Mod model, modeled by a model.

Room for two on an E-Scooter done up in the same colors as the Mini E electric car.

Mini says this one’s a single-seater with “purist” design that “nods to the British heritage of the brand.”

Authors: Chuck Squatriglia

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