says he’s checking email sometimes when he wants to wheedle the phone out of my hand and play a game. We’re a face down culture now, and it kind of sucks.

Microsoft, ostensibly, is trying to break us of this habit and I say ostensibly because, if you really look at the Windows Phone 7 UI, you’re actually dealing with more swipes and taps than you’d expect given the sparse interface they are presenting. Sure, the phones are fast and the UI, at times, is strikingly beautiful, but it’s still a phone and, as such, requires lots of attention. Back in the old days, when the first iPhone came out, I was amazed at how people gently fondled and petted those things like hamsters. At one of the early Techcrunch events I saw hundreds of San Franciscans all rubbing their iPhones gently and purposefully. It was a turning point for smartphone culture because although Blackberry users had always been addicted, suddenly and entirely new group was joining the smartphone camp and, as such, were now stuck tapping out messages and making status updates with an intensity that rivaled a drug addiction. Why? Because it was so easy.

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Authors: John Biggs

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