deals from any number of group buying sites that have stormed the worlds’ e-mail inboxes over the last year. The model is simple – people with deals they no longer want or are about to expire can list the deals and set a price. Buyers can search for a deal they like, purchase it quickly and instantly have the second-hand, but unused deal coupon in their inbox.

Lifesta charges a dollar per listing, plus a percentage of the sale, depending on the purchase price. Former Sun Microsystems coders Yael Gavish and Eran Davidov co-founded the company, and guarantee to buyers that the certificate is valid. The idea came to the two as they were struggling to find a use for the marketplace they’d built to connect speciality home chefs with customers, an idea that never took off.

Launched July 1, the site already has brokered thousands of sales, and the duo thinks there’s enough of a market since something around 15-25% of daily deals are never redeemed.

“If you want to go out on a Friday night or do something fun on a weekend, now you can go buy [a discount] immediately,” Gavish says.

So far fraud has been minimal, they say. Payments are handled through Amazon accounts — which delays payments to sellers for two weeks, and certificates are sent as PDFs to buyers immediately.

The two are already seeing people buying daily deals from companies like Bloomspot and Joffer simply to flip them for a profit on Lifesta. That isn’t hard or unprofitable to things like skydiving, where an original $150 deal for $300 worth of services can sell for $200. Others simply sell the vouchers for what they paid.

In its San Francisco section on Tuesday, the site had 31 deals to choose from, ranging from a $129 horse back riding deal to a $5 coupon for $10 worth of frozen yogurt.

So for those of you who can’t get enough of saving money by spending it, here’s one more way to buy some savings. And if you ever come to your senses, you’ll know where to offload all those “savings”.

Follow us for disruptive tech news: Ryan Singel and Epicenter on Twitter.

See Also:

• Startup Hits Sweet Spot for Selling Local Services
• Too Many Deals, Not Enough Time? Try Yipit.
• Best Unsubscribe Ever

Authors: Ryan Singel

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