integration this feature isn’t just showing ‘Likes’ next to already existant result URLs. It actually changes the results you see based on what your friends have ‘Liked’ by searching with /Likes. While ‘Like’ data now also shows up anyways, you can also sort by ‘Like # ‘by clicking on the thumbs up icon in the top corner. You can can also click on ‘View’ to see which friends liked what.“We want to give you different views of the web based on how you want to see it” said Blekko co-founder Mike Markson.

The feature also allows for some nifty Facebook and Blekko integration like searching for everything movie related in your social graph by searching for /movies /likes. You can also click on a users’s name to see their ‘Likes’ and ”Like” individual results, and it will add the Likes to your /Likes slashtag (warning this feature was a little buggy). “We think this gives users a reason to use the like button, as a way of bookmarking something so you can search it again in the future,” says CEO Rich Skrenta.

Blekko will now surface ‘Like’ information in three scenarios, aarticular page, site in general and different page, hearkening towards a feature of social search. Google was the first social search, because links were actually by humans. Today most of the new links to things are not created by individuals, but spammers.

“We think having the insight of your friends directly into your search results does make search better,” said Markson. “There’s a real person behind the Facebook accounts, when they like something it’s not just a machine liking it but a human,”said Skrenta.

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Authors: Alexia Tsotsis

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