Everyday more and more people are becoming accustomed to taking pictures with their cell phone, and Sony is betting that the popularity will keep increasing in 2011. The company is setting in motion a plan to make sure that they’re ready for the new year, and they’re willing to put a lot of money behind it. They’re trying make sure that their image sensors are being installed in not only phones but digital cameras and camcorders. The $2.1 billion that Sony is investing into the output of its Complimentary Metal-Oxide Semiconductor (CMOS) sensors is also part of the $600 million it has spent to buy back the plant from Toshiba. Sony, who has confirmed the purchase of the production, is expected to use part of the Nagaski plant to roll out more sensors. The Japanese government is also helping out as it is expecting that Sony is going to receive an unknown amount in subsidies. These subsidies are used to help environmentally-friendly companies in Japan.

With this investment and the extra production plant, Sony has the ability to make its move to take on its main competitor, Canon who is number 1 in the sensor market. Do think these moves by Sony will be enough to take the number 1 spot? How many of you use your cell phone as your primary camera when you’re on the go or do you always carry your digital camera with you? Share your thoughts and opinions in the comments below!

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[Source: Reuters]

Authors: V_Geek

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