Max Levchin. The startup, which tracks over 1 billion actions per month, allows developers to track a variety of user actions, including the number of pages a user has viewed, iPhone app analytics, interactions on Facebook apps and email analytics. Today, the startup is allowing developers and businesses to offer MixPanel’s analytics to their customers.

The MixPanel Platformessentially gives websites a plug and play analytics offering for their users. Developers insert a few lines of code, and then users can access MixPanel’s variety of realtime analytics for their services. The platform offers the ability to track how many comments, subscribers, likes, shares, and page views users are getting. MixPanel will place all of this data on a dashboard for a business’ users to check and monitor.

For example, Yammer, which recently extended its own platform to developers, has been using MixPanel help its developers gain insight into how their applications are doing. For example, Yammer wanted to show its developers how their applications are gaining adoption amongst the Yammer community, and used the platform to show how many page views and downloads apps were receiving.

Currently the platform is being used by Yammer, Olark and BitTorrent to offer analytics to users. Another potential distributor could be Posterous (who already uses MixPanel internally); the blogging platform could offer the analytics to users.

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Authors: Leena Rao

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