Red Foundry’s software allows users to create professional-looking iPhone and iPad apps that include menus, RSS feeds, images, videos, maps and more. Apps have built in sharing options like Twitter, Facebook, email, and comments and include a built-in storage and delivery solution.

The platform allows you to visualize test apps, handle remote content updates without requiring app resubmission, and features a one-click submission to the App Store. And Red Foundry handles all the logistics with the App Store approval process.

Beyond just being able to create and publish apps, Red Foundry also includes analytics, which allows activity reporting by timeframe, geography, loyalty, device, app version, and more. And the software features the ability to deliver push notifications to apps targeted by location, social activities and more.

Of course, the mobile app development space is chock full of competitors including Mobile Roadie, iSites, and AppMakr.

But Red Foundry is hoping to differentiate itself by moving away from the consulting business, meaning the startup’s software automates the development the apps and Red Foundry doesn’t actually participate in the creation process. And the startup says that its platform is so easy to use that users with no development experience can create and manage apps. The company is currently close to signing deals to license the software to several big-name media companies.

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Authors: Leena Rao

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