Previously, consumers had to leave a merchant’s site after clicking the checkout button, and were redirected to Amazon if using Amazon Checkout. Now, consumers can access their Amazon address book and stored payment methods directly on a merchant’s site.

The new version of Checkout By Amazon is already being used by Geeks.com and clothing site WetSeal. Amazon says that this small feature will be able to make the checkout process easier for its “tens of millions of Amazon.com account holders.”

There’s no doubt that not having to leave a merchant’s site could help with the conversion process at checkout. Of course, Checkout By Amazon is not nearly has popular as PayPal, which seems to be growing by leaps and bounds, and is adding one million new accounts per month.

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Authors: Leena Rao

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