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Thursday, 09 September 2010 19:59

GetGlue Brings Social Recommendations Goodness To The iPad; Lands Deal With Fox

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GetGlue, a social browsing assistant that shows ratings and recommendations of movies, books, restaurants, stocks, and more on the web, has been on a roll lately when it comes to the startup’s mobile strategy. In less than three months, GetGlue has launched a mobile website, an

Android app and an iPhone app. Today, GetGlue is completing the package with an iPad app and a new deal with Fox.

Similar to GetGlue’s other mobile offers, the iPad app allows users can to check-in to their favorite shows, music, movies and books, and see what their friends are enjoying in real-time. With each check-in, users earn points and stickers from GetGlue and other major brands. The app also allows users to rate their favorite shows, movies, music and books and receive personalized suggestions.

You can also share check-ins with your Twitter and Facebook friends, rate lists of popular shows, movies, music and books, receive weekly new releases and customized recommendations, and access existing reviews, clips and ratings for 20 million movies, books and albums.

The iPad app could definitely be a winner for GetGlue considering the fact that consumers use the device to consume the same media (movies, shows, books) that they would be voting on and checking-in to within the app. And the app tries to take advantage of the native UI elements and larger screen by creating overlays for conversations, giving users the ability to vote directly from the stream and more.

GetGlue, which recently landed a deal with HBO, is partnering with FOX to offer stickers for for fans of Glee, Bones and two new shows premiering this fall, Raising Hope and Lone Staris. The startup will also be unveiling new stickers for shows and movies from HBO, Showtime, PBS, TwiT, and Universal Pictures.

GetGlue is seeing an average of 5 million check-ins and recommendations monthly and is growing fast. The company, which recently ramped up its personalization features, makes money through affiliate relationships when users click through from the site and app to buy books, movies, and more. GetGlue faces competition from Comcast’s Tunerfish and Miso.


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Authors: Leena Rao

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