Sloan elaborates on this for TechCrunch, “We’ve been talking about ‘interactive TV’ for 20 years, waiting for the magic box or platform to finally emerge. But maybe Twitter is actually the platform for interactive TV? It’s simple, increasingly ubiquitous, works on any platform… and everybody’s already using it to talk about TV.”

Sloan also provided examples of media brands using Twitter to moderate the TV experience, separating Twitter integration into three categories.

• Synchronous show tweeting
• Social viewing
• New kinds of content

Since what’s happening on television is such a crucial part of collective conversation and therefore Twitter, it difficult to gage exactly how the full potential of Twitter’s relationship with TV will play out. There were even rumors of Twitter starting its own TV show at some point. Says Sloan about the microblogging service’s future, “It’s not just supplementing content, it’s changing it. It’s taking all this stuff and piping it back in.“

Image: Just Jared

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Authors: Alexia Tsotsis

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