While Yummly doesn’t reveal the number of consumers using the site, the company said that its Facebook page has 600,000 likes. Data from Compete indicates that Yummly received 49,000unique visitors in October. As we wrote in our initial review of the site, one of the biggest challenges for the startup will be to drive traffic to its site, facing competition from Epicurious, All Recipes, and others.
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Authors: Leena Rao