The report also noted that iPad owners, especially early adopters, are a particularly tech-savvy bunch, as they’re significantly more likely to own Apple gadgets, e-readers or smartphones.

NPD’s findings clash with earlier reports suggesting that the iPad was stealing away a significant number of sales from traditional personal computers. Last month, Best Buy CEO Brian Dunn said the iPad had replaced as much as 50 percent of all laptop sales at the retail chain. That’s a significant number, but it’s also just an internal estimate for just one brick-and-mortar outlet.

That doesn’t go to say that the iPad isn’t selling extremely well. Bernstein Research recently issued a report claiming that iPad adoption rates are the fastest in electronics product history, with sales of approximately 4.5 million units sold per quarter. By way of comparison, the original iPhone sold 1 million per quarter at launch, and DVD players sold about 350,000 per quarter when they first launched.

See Also:

• Best Buy Chief: iPad Cuts Laptop Sales in Half
• iPads on Track to Outsell the Mac
• Amazon: Kindle Books Outsold Real Books This Christmas

Photo: Bryan Derballa/Wired.com

Authors: Brian X. Chen

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