Forget about other electric vehicles — Tesla might have the sexiest EV out there. The Tesla Roadster is a sleek, fast, high-performance electric car that almost didn’t make it.
In a classic David-versus-Goliath story, Tesla Motors had the odds
stacked against it, almost stalling out thanks to financial woes, internal tension, lawsuits, divorces — you name it.
This dramatic rise, fall, rise, fall and rise again is the topic of Wired’s October cover story, “How Elon Musk Turned Tesla Into the Car Company of the Future” by contributing editor Joshua Davis, who went behind the scenes at the Tesla factory. That’s where he got the inside story of the upstart California car company’s move into the fast lane.
In this week’s Storyboard podcast, Davis takes us along for the ride as he talks Tesla with Wired editors Mark Robinson and Adam Rogers, who uncover untold stories you won’t read in the magazine.