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Wednesday, 13 October 2010 20:45

Live From Bing’s Facebook Event: Search Gets Better Because Of Your Friends

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image Today in Mountain View, CA, Microsoft is holding a special event to showcase some of the new features of Bing.  And as we noted yesterday, it’s got a special guest: Facebook. According to our invite, the two companies are planning to “talk about the new directions and future opportunities of search and a demonstration of some new search innovation by Bing.” I’m here

live taking notes. The event is being live streamed here.

Facebook has a big presence here, with CEO Mark Zuckerberg, CTO Brett Taylor, and numerous employees and what seems like half the PR team in attendance — we’re expecting some big news on this front.

Some of what’s being shown off today will go live immediately following the event. Other stuff is more of a long-term prediction.

There’s a lot of broad talk about improving search and how things are changing. “The structure of the web is rapidly evolving giving the ability to discern and predict”. Saying Facebook is the most important, with 500 million users. “Help users make better decisions and complete tasks more efficiently — that’s the central theme of this announcement.” “We’re going to be able to create search capabilities… a classic example is name queries, which is generally not good unless you look for public figures. But with Facebook, that experience will be dramatically better.”


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Authors: Jason Kincaid

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