today. Navigaya is announcing three product versions, including an HTML5 version that is made available for free to bands, musician and video artists that want to create their very own Navigaya-powered browsing experiences.

Gal Cohen, Navigaya’s CEO, explained to me that the launch of the platform brought inquiries from both high-end broadcasters that wanted an engaging web experience that accentuated their content, to smaller production houses and bands that wanted to ‘wow’ their audiences through a lighter version of the full-blown platform. This resulted in three tiered packages (see below for more information).

When Navigaya launched, it chose to showcase a music-centered experience. What’s interesting though is that among its first customers is a children’s site, Smartoonz.tv, the web extension of a 50-million household TV channel. A ‘brain-food’ site called Smartyu.tv is another early customer. These imply to me that Navigaya has a wider customer range than I foresaw when it debuted.

The Broadcasters package, offered in both Flash & HTML5, is chock-full of features such as 1080dp video support, drag-and-drop playlist creation, and an internal browser—a complete list of features is here. All features can be chosen ‘à la carte’, and customized down to the icons.

The Pro package is pretty much identical to the Broadcaster package, except that it’s more limited in customization options. Target customers for this version are established bands and musicians that want to provide their existing audiences a more unique and engaging content experience than currently at their disposal. First to take advantage of this package is trance DJ duo Skazi.

Pricing for both the Broadcaster and Pro packages are negotiable on a case-by-case basis.

This leads us to the free Lite version. Though slightly more limited in features and available in HTML5 only (as opposed to Flash as well), the Lite version seems like a pretty solid option for amateur, to semi-pro bands and musicians. And considering it’s being offered free of charge, there’s no reason not to give it a spin. See an example of it here.

Last but not least, Navigaya will select 10 TechCrunch readers with original content, be it a band, a musician, or a video artist, and bump them up for free from the Lite version to the Pro package, for an entire year. Pitch your hotness at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Authors: Roi Carthy

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