Publishers and app developers need to integrate the SDK and YuMe will take over video ad operations and centralize ad serving to iPad, iPhone and iPod touch. YuMe’s Mobile Connect as unit is a full screen video ad overlaid with ‘Tap To Action.’ Advertisers can add social network icons, which will take users to Facebook, Twitter, YouTube or even the App Store. Brand Connect icons link to the advertiser’s website, downloadable coupons, or the contact numbers for their sales or customer service teams.

The second mobile ad format, Mobile Billboard, features a full-screen banner or rich media ad that appears before the desired video content and allows the user to play video or connect with social networking and ecommerce brand destination sites.

Mobile is a huge market and YuMe is probably wise to throw their hat into the billion dollar market. Of course, it is a competitive market, and YuMe will go head to head with Apple, iVdopia, BrightRoll, AdMob and others. YuMe has raised nearly $50 million and is already profitable.

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Authors: Leena Rao

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