ThreatMetrix’s technologies detect fraud on a number of different types of sites, including those devoted to financial services, social media, online gaming and e-commerce sites. The startup will authorize payments, verify accounts and devices, and recognize whether a user is signing on to a site from a different computer.

Essentially, ThreatMetrix ercognizes returning customers based on anonymous data mined from a visitor’s computer and TCP/IP packets, then matches it in real-time against a collection of data previously profiled computers and their transactions.

Over the past year and a half, ThreatMetrix has brought on over 250 customers including Offerpal Media, GoPro, Adknowledge, BillMyParents, BigCrumbs.com, and OnlineLabels.com. The startup plans to use the funding to build out the business internationally; ThreatMetrix says that 25 percent of the company’s revenue comes from offshore business.

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Authors: Leena Rao

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