Others argued that Ubercab was either ill-informed, or flouting the law to gain unfair advantage versus the incumbent taxi industry in San Francisco. They were concerned about a funded startup’s regard for hard-working, law-abiding taxi drivers and taxi business owners.

Commenters questioning Ubercab’s model pointed out at least two other companies that work with taxi incumbents to provide a similar service in San Francisco. Both Cabulous and TaxiMagic provide mobile apps and services that allow consumers to order a ride, track it and [correction:] in TaxiMagic’s case to pay for it by mobile phone— but both of them count taxi drivers as clients, and aim to help them find and get more fares per day.

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Authors: Lora Kolodny

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