online and can click through to check local inventory. If they are in-stock, the shopper reserves the boots and they are ready at the counter when she arrives. The company says that ad click-though rates are more than 20 percent and conversion-to-purchase average rates of 5.8 percent.

The advertising and shopping platform will be complementary to JiWire’s own advertising network. JiWire says that it plans to combine its existing location-based advertising platform that runs across Wi-Fi and mobile for devices such as iPads, smartphones and laptops with NearbyNow’s platform to increase ways in which advertisers can reach new local customers at scale and drive in-store conversions.

NearbyNow has raised nearly $20 million in venture funding from Draper Fisher Jurvetson and others.

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Authors: Leena Rao

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