well over $1.5 billion in mobile sales this year (previously, the company had publicly stated that eBay would bring $1.5 billion in mobile sales; it looks like that number has been altered slightly). On Black Friday, eBay saw a 30 percent increase in mobile bidding activity, compared to the previous year. And since the launch of its first mobile application in July 2008, nearly 30 million items have been bought or sold using eBay mobile apps around the world.

eBay owned PayPal reported a 27 percent increase in total payment volume on Black Friday 2010, compared to the previous year. Generally, PayPal saw an approximately 310 percent increase in mobile shopping on Black Friday.

Black Friday 2010 resulted in 21 percent more total payment volume compared to Thanksgiving 2010 and 19 percent more payment volume compared to an average Friday in 2010.

These results are definitely representative of a larger trend considering that PayPal processes 16.5 percent of U.S. eCommerce and 15 percent of global eCommerce.

In preparation for the holiday shopping season, eBay recently launched a new iPhone app that included bar scanning; and PayPal used exclusive deals as incentives to use the payments technology. Mobile shopping is expected to be huge this year and tt should be interesting to see if eBay and PayPal can sustain the mobile sales today on Cyber Monday and throughout the holiday season.

Of course for total retail sales, eBay lost out to Amazon, Walmart and Target who all took the top spors for online retail sales for Black Friday.

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Authors: Leena Rao

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