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Thursday, 14 October 2010 13:00

When Will the Great Zombie Bubble Burst?

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Here’s a no-brainer: The zombie infestation, both at the box office and on book shelves, meant it was only a matter of time before the critters shuffled over to the small screen. And shuffle they have, with not one but two new miniseries set to air in October. IFC’s Dead Set

is a British import, chronicling an undead uprising from the point of view of the last uninfected people in the UK: contestants on the reality show Big Brother. AMC’s The Walking Dead, brought to you by Shawshank Redemption screenwriter-director Frank Darabont, follows a group of survivors traveling the postapocalyptic American South and trying not to lose their minds—literally.

But is there more to this trend than meets the gouged-out eye? Horror maestro Stephen King once theorized that zombie movies reflect mindless consumerism, making them more popular in boom economic times. Meanwhile, vampire flicks tend to rise when the markets go down like the sun. (More recently, financial columnist Bruce Watson put some meat on that idea, suggesting the US market is not bear versus bull, it’s zombie versus vamp.)

Wired did its own data analysis and that theory didn’t hold water—or blood. Zombie franchises continued to spike even when the Dow plummeted in 2008, and they’ve kept going. This can mean only one thing: a zombie bubble. Better TiVo these new shows before the zombie crash.

Chart Credits: Night of the Living Dead, The Return of the Living Dead: Everett; 28 Days Later: Peter Mountain; Zombieland: Blu-ray/DVD Sony Home Entertainment; Dead Set: IFC; The Walking Dead: Scott Garfield/TWD Productions

Authors: Gavin Edwards

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