Initially, the company says, Urban Escapes staff will work directly with LivingSocial reps in 5 introductory markets designing and creating adventures (e.g. this Snow Tubing & Beer Tasting trip), but will eventually expand to the 95 markets LivingSocial is now live in.

Coinciding with the acquisition news, LivingSocial has also disclosed how many subscribers it has attracted to date: 10 million.

The Groupon rival has raised just south of $50 million to date, putting it in a position to snap up smaller niche players to grow in other ways than organically and by launching in new cities and countries worldwide.

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Authors: Robin Wauters

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