Unsubscribe.com was started by James Siminoff (who previously founded PhoneTag/Simulscribe, which is now part of DiTech), Joshua Roth, and Wil Schroter. It adds an “Unsubscribe” button to every email. If you want to unsubscribe from an email or marketing list, all you need to do is click the button, and Unsubscribe takes care of the rest. In order to use the service, you first need to download an extension for your email client. Right now, it supports Outlook and Gmail, or you can forward emails to This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you have an account. (Yahoo, Hotmail, and AOL are coming soon). You get five free unsubscribes per month, or can pay $20 a year for unlimited usage. VC Fred Wilson tried it and he loves it, although he is not an investor.

Siminoff explains the problem he is trying to solve. “Currently people use the delete or spam button for emails that they receive from mailing lists that they do not want. This creates two big issues; it puts good companies on blacklists, and when people use delete they continue to receive emails.”

Each unwanted email might have a different way to unsubscribe. Most people just don’t bother.. Clicking one button makes it a lot easier. “I am calling the space we are in Email Hygienics,” says Siminoff. Unsubscribe.com won’t get you all the way to Inbox Zero, but it can help get rid of a lot of the garbage.

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Authors: Erick Schonfeld

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