It appears that the announcement is definitely a two-way deal. As part of the relationship, Topsy is using OneRiot’s realtime search ads, which will appear within the search platform’s website. Similar to OneRiot, Collecta and other realtime search engines, Topsy indexes and ranks search results based the conversations millions of people are having every day about each specific term, topic, page or domain queried. What differentiates Topsy is that it focuses slightly more on data from Twitter and also holds on to data forever. Topsy results are powered by influencers tweeting about content within the social web.

Currently the Topsy API powers realtime search features on “hundreds” of websites and applications; and OneRiot’s partners will now be able to integrate realtime search powered by Topsy. While the companies didn’t reveal this information, I’m curious how many of OneRiot’s partners made the decision to transition to Topsy’s realtime search. Clearly this consolidates the market slightly, which should be interesting for Collecta, one of the remaining independent realtime search portals.

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Authors: Leena Rao

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