attention-management and online-publishing tools include Band Metrics (fan-statistics tracking), Facebook/MySpace (song streaming/networking), YouTube (videostreaming), and Twitter (short-form text/link broadcasting). Data indicate music consumers who use Twitter buy 77 percent more music downloads than non-Twitter users. Similarities between the current most-followed, best-selling artists with staying power (Lady Gaga + Justin Bieber) include genre (pop/dance), instruments played (vocals, piano), age (<25), and inclusion (or rumored inclusion) in the television series Glee. Also detecting statistically significant references to androgyny.

Recommendation: Establish androgynous aesthetic. Write songs. Shoot video. Post material online. Amass Twitter followers. Release album. Book shows. Retweet rumors about hermaphroditism and/or sex change.

Authors: Steven Leckart

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