If you try to use the service in Mac Mail right now the emails determined by the Priority Inbox algorithm to be “Important” are sent to an “Important” folder under Gmail. In order to reach them in Mail for the iPhone you also have to search for the “Important” folder under your Gmail account folder.

Priority Inbox is like a pet, you have to train it in order for it to function properly, and this training is partly accomplished using the up-voting and down-voting arrows currently only available in your browser. The algorithm also tracks archiving behaviors like starring , which are also limited when using IMAP/POP. And while Google plans on adding the training feature to both Gmail mobile browsers like Google for the iPhone and to Android, third party IMAP clients like Mac Mail will most likely be left out of the loop, at least for the time being.

The majority of complaints I’ve heard from Priority Inbox users (“It’s still showing me junk mail!”) are from people who basically don’t grasp the key fact that the algorithm needs to be trained to get good, which is hard to do if you’re primarily viewing email over the phone or through Mac Mail.

When the IMAP issues were pointed out, a Google spokesperson responded, unsurprisingly, “Priority Inbox is best when viewed in Gmail’s web UI.”

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Authors: Alexia Tsotsis

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