In terms of funding, Etacts raised $700,000 in angel funding from on Ron Conway, Joshua Schachter, Jawed Karim, Ashton Kutcher and others.
The Salesforce acquisition makes sense considering how useful Etacts’ technology could be within the CRM giant’s flagship product. Clearly, since it is shutting the service down, Salesforce is looking to integrate the technology into its own applications.
This is the company’s sixth acquisition of the year. Salesforce just bought Heroku for $212 million and earlier purchases include Activa Live, Sitemasher and Jigsaw.
7 7
Authors: Leena Rao