While arguably symbolic, the deal doesn’t go as deep as one might suspect.
For now, the agreement spans a co-marketing incentive whereby US-based eBay customers can sign up for Groupon deals on groupon.ebay.com and earn 5% back in eBay Bucks, the ecommerce juggernaut’s free rewards program.
We’ll have to wait and see if this partnership grows into something more meaningful over time.
Groupon is currently live in more than 100 North American markets and running nearly 200 deals per day; eBay says it will use geolocation to determine the closest deal for each user.
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Authors: Robin Wauters