So why is Google gaga over this space? Well, advertising, of course. Arora noted that the moment you stick a broadband cable behind your TV, you can create brand engagement rather than just the standard old brand awareness. That’s what Google does. But they’ve only been able to do it mainly with text-based ads up until now.
But Schmidt noted that display is Google’s fastest growing business now. He also believes it’s going to be Google’s next big multi-billion dollar business.
Arora noted that the display advertising business is actually older than the search advertising business — it is what the Internet was built on — but then it stagnated. Now it’s time to jump start things.
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Authors: MG Siegler