Reach only matters if you can make money off of it. To that end, Sternberg gives some sexy revenue details: Meebo ads boast 1% click-rates (compared to .1% for the industry) and on average people watch the ad for sixty seconds.
Wait. Really? That sounds a lot like that hackneyed claim that people love advertising as long as it’s well done. I asked Sternberg who on earth is sitting around watching these ads while the rest of us ignore banners and groan at floating ads. (CC: AOL)
The key, he says, is advertising to people not at the moment when they want something else, but when they have a moment of boredom. Yep. Pre-rolls suck as badly as widgets.
Video below.
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Authors: Sarah Lacy