The band members Damian, Tim, Dan and Andy dressed in brightly colored suits to lead revelers, performing tracks from their most recent album, titled Of the Blue Colour of the Sky. As night fell, the parade lit up with glow sticks and flashing lights.

Damian Kulash from OK Go said: “We tracked every step of our journey through GPS to create a unique piece of collaborative, living art. We have danced with our hometown and want our fans to do the same.”

Now those fans are invited to submit their own journeys to feature in a final collaborative video edit. They need to download the Pulse of the City app and then plan a journey through a city which spells out a word or message. Fans can also submit photos and videos of their journeys.

Participants are advised to plan their journey carefully, keep a consistent pace and move slowly around corners to ensure the signal can keep up with you. Such are the limitations of the GPS technology.

The GPS iPhone app was launched by Range Rover last month as part of a campaign to promote the launch of the Range Rover Evoque.

Once all the submissions are in, the band will compile all GPS drawings, imagery and footage into a single celebratory video to be released in February 2010. The video will also include footage from Range Rover’s “City Shapers” — 40 influencers within music, art, fashion and media from different cities around the world — including fashion designer Henry Holland, Australian blogger Mia Freedman and French DJ Greg Kozo.

The final video will be shown in February 2011 on Range Rover’s website.

OK Go has a history of creating innovative music videos. In 2006, a video featuring the band members dancing on treadmills became an early viral hit. More recent videos, including one involving Heath Robinson-esque machines and one starring choreographed “dancing” dogs, have also attracted a lot of attention.

See Also:

• Video: Animation Is Toast in OK Go's 'Last Leaf'
• OK Go's Latest Viral Video Goes to the Dogs
• How OK Go's Amazing Rube Goldberg Machine Was Built
• Nerds Are the New Rock Stars, OK Go Says

Authors: Olivia Solon, Wired UK

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