conveniently selected spin opportunity) — about the reasons for a state visit to India. Heck, since you can be anything you want on Twitter (say, oh, a venus fly trap or a kegorator or a cat trapped in a dog’s body) the question could actually have been from a member of the media.

But it’s the second question Gibb selected in his virtual press conference that may differentiate the questions he fields from those preferred in the sometimes contentious, sometimes boring, daily White House Briefing Room sessions.

Spoiler alert: The president’s Secret Service code name has not been changed to “dude.”

Chances are White House press corps Twitter powers like Mark Knowler and Paul Brandus will not be feeling the heat. Or that anything significant will be answered this way. But as countless other brands have discovered, engaging with your audience where they are and personally responding to at least some of them is important in the age of social media.

But I do have one serious criticism. Gibbs really needs some help from the White House A/V team to do something about those appalling “webcam-up-the-nose” production values.

Follow us for disruptive tech news: John C. Abell and Epicenter on Twitter.

See Also:

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• It’s Not Just You: 71 Percent of Tweets Are Ignored
• Utah Attorney General Announces Execution on Twitter
• Pennsylvania Attorney General Tries to Unmask Twitter Critics …
• Blogger’s Twitter Account Implicated in TSA Leak Hunt
• Weak Password Brings ‘Happiness’ to Twitter Hacker

Authors: John C Abell

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