We finagled our way on board the Zappos “Happiness Bus” at Web 2.0 Summit and spoke with CEO Tony Hsieh about why Zappos is such happy place to work, why the company is hiring another 2000 people in 2011, and how it’s positioned itself brand-wise to give Virgin a run for its money. Key takeaway: The best business strategy is being yourself.

Enough said.

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Authors: Alexia Tsotsis

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