Analytics and AdWords will now be available on Google Apps accounts. The apps can be accessed through a new interface in administrative control panel for new customers. Existing customers can transition to the new interface at their own pace but Google says it will automatically shift all App customers over to the new control panel early next year.

Administrators can also regulate which tools certain users or groups have access to within their Apps group. And Google provides access to all of these applications from one account, offering a single sign-in across core suite and other Google applications.

Rajen Sheth, group product manager, Enterprise Apps, tells me that the motive behind the introduction of the products to apps relates to the consumerization of the enterprise. He says that we are seeing that the consumer world can shape business world, and it made sense to bring in the products that consumers are interacting with personally, such as Google Voice, Picasa, Checkout, and Reader; to the Apps interface.

For example, Sheth says that an architect can use the Picasa and Drawings integration to share images and albums with coworkers in a secure environment with added storage capabilities. Or an executive could use Google Voice to us one phone number to ring all phones, access voicemail transcription to SMS, email or web on the go, and be able to store all of this as long as needed.

In conjunction with the announcement, Google is also re-naming all of its versions of Google Apps:

• Google Apps (was Standard Edition) is a free service geared towards families, entrepreneurs and other groups up to 50 users.
• Google Apps for Business (was Premier Edition) offers 25GB of email storage per user, a 99.9% uptime guarantee, data migration capabilities, advanced management tools, telephone support, added security features and more, for $50 per user per year.
• Google Apps for Government (was Government Edition) is FISMA certified and designed with local, state and federal agencies in mind.
• Google Apps for Education (was Education Edition) offers many benefits of Google Apps for Business, but at no cost to schools, universities and qualifying non-profits.

The fact that Google has so many apps that are popular with consumers is a huge win for its App product and the company is wise to integrate all of its products with its enterprise product.

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Authors: Leena Rao

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