The site features a directory of celebrities, and when you go to one of their profiles (e.g. Ashton Kutcher), you’ll see his latest tweets and bio in English. Change your language – since it was built using Google’s Translate API, there are about 50 to choose from – and you’ll see a “translate” option that allows you to quickly see them in your native language.

Granted, this is a just a tad gimmicky, and there are plenty of browser add-ons that make this even easier, but for the Finnish startup it is just another way to showcase its multilingual social network, dubbed XIHA Life.

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Authors: Robin Wauters

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